Prior to the internet age, direct response advertising took the form of mailing salesletters to prospective buyers or taking large print ads or classified ads in newspapers and other publications. This was very effective, and still is today when done properly. However, it’s very expensive and can take a long time to see a return.

Email marketing is a simpler and faster form of direct response advertising that takes advantage of the speed and efficiency of email to send ad campaigns and other marketing materials to potential customers. A business can also use email to send newsletters, product specials and other useful information to repeat customers in order to stay in the front of their minds.

One of the main advantages of email marketing is that it costs much less than other forms of advertising. It’s also much more targeted since people have had to opt-in to a list and are asking to get information. Marketing efforts aren’t wasted on people who aren’t interested.

Since email is delivered in seconds, advertising campaigns can be launched when an offer is hot and the results can be instantaneous. There is no waiting around for a customer to re-visit a website to see a special offer.

I’d like to take a look at the ways that email marketing software can help a business streamline their email marketing operations.

Email software can be used to simplify the process of creating and sending emails to contact lists of all sizes. These software applications come with designs and email templates that are easy to use and walk a user through the whole process. They allow a user to:

  • Easily gather contact information
  • Run reports that can track and analyze the effectiveness of an advertising campaign
  • See which emails were bounced, forwarded and opened (and the date they were opened)
  • Track click through rates and unsubscribe requests

When choosing an email software application, a few of the main things to look for are:

  • Good product support in the form on phone, email or live chat
  • 5 – 10 MB of image hosting
  • A large number of professionally designed templates
  • The ability to easily manage contact lists and unsubscribes
  • The ability to track emails that were opened, forwarded, bounced and clicked through

An important thing to note is that while email software can help to make email marketing efforts more efficient, it’s only part of an overall strategy. It’s also important to understand the customers and get their insights in order to provide them with useful, relevant information. This is something that no software application can provide.

Have you used email marketing in your business? I’d like to hear some creative ways you have used email marketing software to make your business more efficient.

How Email Marketing Software can Help a Business



6 thoughts on “How Email Marketing Software can Help a Business

  • June 12, 2011 at 6:15 pm

    Thanks for your great tips.Agree with you that Email software can help to make email marketing efforts more efficient, it’s only part of an overall strategy.The idea of customer is very important

  • March 7, 2011 at 7:46 am

    One of my clients has a list of around 3000 newsletter subscribers and by using Aweber she has been able to keep visits and interest in her site at a high level. She sends out an email newsletter just once a month and it is enough to bring a significant percentage of those 3000 subscribers to her site looking around, clicking on things and making her more money. Without the email system she would have no way to contact her regular visitors, track their clicks and interests, and market products and services to them. The thing I like about Aweber is that the pricing is based on number of subscribers with unlimited broadcasts and autoresponder messages.

    Cheers, Michael.

  • February 22, 2011 at 9:13 pm

    Hi John,
    I’ve been using Aweber and I’m really happy with the service. I pretty much only use it for subscription (email gathering and sending the posts) but it has way more capabilities. It’s definitely worth using one of these services.
    Thanks for the great tips. Loving blessings.

    • February 23, 2011 at 8:22 am

      Thank you Andrea,

      I know Aweber, it is a very good service. It is a great way to get traffic back to your site.

      Glad to see you around my site!

      All the best,

  • February 17, 2011 at 3:18 pm

    Hi John,

    While I have not used email marketing, I know there are people out there that are having great success with it. I am actually subscribed to a number of mailing lists and I receive “marketing” type of emails from some folks that are experts in their industry. I also know of a guy who became a millionaire in his twenties by developing a software that supports email marketing campaigns.


    • February 18, 2011 at 8:48 am

      Hello Matthew,

      Email marketing is a good way to make money online. Everything you choose to do though needs consistence.

      Thanks for stopping by,


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