How Webinars Can Be Useful to Small Businesses through BrightTalk.com

e-learning bright talk webinarsBrightTalk.com has created a highly practical and convenient network for thought leaders across the globe. This practical network allows them to share their ideas and insights with other such leaders, regardless of their location.

The webinar platform, created by them, is easily accessible and will help you connect with people who are experts in their fields. Whether you are a presenter or a viewer, you can join their channels or communities to share and exchange valuable ideas with people of the same field with interests common to yours.

Benefits of a Webinar

Webinars are workshops or seminars that are conducted over the internet. They can either be live or on demand. They have gained immense popularity over the past few years. Here are some key benefits of participating in webinars for small businesses.

Webinars help you share ideas and information with your audience. Not only are you imparting knowledge, you can also get new ideas and learn about new things from the feedback you receive from your audience. Webinars will also help drive traffic to a business website and act like a viral marketing campaign.

When presenting your product to a live audience in an interactive webinar session, you can gain the insight of your audience. You will be able to communicate with them and get their first-hand feedback about your product. This will be immensely beneficial for your small business as it will help you increase your customers, your revenues and encourage your clients to build a relationship of trust and loyalty with your business.

Other benefits of webinars are the reduced need to travel, a greater audience, less costly than meeting people in person and the easy availability and access to webinars using laptops, tablets and smart phones.

Content Sharing

Through this platform, you can reach a wider audience quite conveniently. You can use any form of communication, be it presentation slides, a question/answer session or public polls.

Are you still thinking of how to find a quality webinar online? Webinars are easy to access for customers as they do not need downloading and customers can learn more by just becoming a part of the audience.

For small businesses, this is highly beneficial as they get an opportunity to share key product information, get instant feedback from their target audience, drive more traffic to their website and can keep the customers engaged with the content they share.

Methods of Distribution

BrightTalk.com can ease the workload of small businesses to a great extent. By embedding links to the webinars or business presentations on the business’s website, it can direct audiences to that location and increase the viewership of your online content.

This service will also keep customers informed and updated regarding any upcoming webinars by sending out automatically generated notifications. This can save you a lot of time as you will not be burdened with contacting each of your clients to update them about the event. These are some of the reasons to create a web presentation or online viral videos.

It will also enable you to reach a wider audience by using Bright Talk channels and communities. You will also be able to distribute your online video content by sharing it on social media websites like Facebook and Twitter. You can pull in a larger audience if you include important keywords in your text for SEO purposes. The audience will find it easy to search and view your videos.

Provides Useful Insight

Most small businesses have a few employees with a huge burden of workload. They do not have time to keep track of their online content. This platform provides an easy registration process, saving you valuable time. It will also aid you in creating survey forms.

This service keeps you updated about your audience. The webinar analytics and engagement metrics it provides are in real-time and will enable you to observe viewership trends of your channel online. It will also help you collect feedback, polling information and get ratings and questions from your clients.

In addition to that, this service will help you generate leads and encourage prospective clients to do business with you. For a small business, handling all these customer-centric tasks in an inexpensive way is a major benefit offered by them.

Integration

You can provide the information you gain from Bright Talk to your marketing department. These details will help them make useful marketing strategies and formulate campaigns to help your business grow. They will also integrate the video on relevant landing pages on your business website for easy viewing.

Moreover, they will connect your website to leading analytical services, including Adobe Online Marketing Suite and Google Analytics.

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